About Me
As a seasoned Frontend Developer with over five years of experience, I specialize in building and optimizing high-performance WordPress/Shopify websites(e-commerce & non-e-commerce) and crafting dynamic applications using React. My expertise extends to strategic SEO analysis, enhancing content visibility, and integrating RESTful APIs to streamline functionality and support robust digital strategies.
I excel in designing engaging user interfaces that prioritize usability and aesthetic appeal, collaborating seamlessly with creative teams to transform concepts into user-centric digital solutions. My proficiency with advanced web analytics tools enables me to provide actionable insights, enhancing both the development process and end-user experience.
Beyond my frontend development role, my foundational skills in full-stack development allow me to tackle complex backend challenges effectively, positioning me as a versatile contributor to any tech team. Committed to professional growth, I actively engage in continuous learning and contribute to coding communities, staying ahead of industry trends and technological advancements.
Experience
Web Developer, UX/UI Designer, Technical Consultant and SEO Specialist
Aug 2022 – Current, Tasco Sales Australia, Brookvale NSW
Website Development Led WordPress platform development with custom plugins and React LMS integration with MySQL database.
Project Planning Created detailed project documentation using Microsoft Teams and Monday.com.
UI/UX Design Produced comprehensive designs in Figma focusing on user-friendly interfaces.
Website Optimisation Implemented advanced optimization techniques including minification, caching and CDN integration.
SEO Optimisation Conducted SEO analysis using RankMath, Ahrefs and SEMrush to drive traffic growth.
API Integration Implemented RESTful APIs connecting WordPress, WooCommerce and external systems.
Documentation Created comprehensive documentation for websites, plugins, APIs and workflows.
Graphics Optimisation Maintained strict image standards for aspect ratios, sizes and resolutions.
Technical Liaison Maintained 90%+ client satisfaction as primary technical support contact.
Web Analytics Utilized GA4, GTM and conversion tracking for campaign optimization.
Web Developer and IT Support
Sep 2020 – Aug 2022, Caronlab, North Geelong VIC
Custom WordPress Development Designed and executed custom WordPress sites with JavaScript and CSS for responsive designs.
Template and Functionality Creation Developed WordPress PHP templates and dynamic functionalities using JavaScript and PHP.
System and Tool Integration Integrated systems like Yotpo and tools like Zapier, linking with platforms such as MailChimp.
Domain & DNS Management Managed domain registration and DNS via Cloudflare; hosted on SiteGround with troubleshooting support.
Website Migrations & Performance Executed website migrations and optimized performance, reducing memory consumption by 25%.
Secure Payment Integration Integrated secure payment systems like Braintree, set up SSL configurations, and optimized merchant APIs.
SEO Strategy & Implementation Led SEO strategies using tools like RankMath and YoastSEO, enhancing technical SEO and web content.
Multimedia Developer (Contract / Remote)
Aug 2022 – Dec 2022, TAFE Queensland, Southbank QLD
Cultural Transformation Contributed to transformation and cultural change by promoting established values of Commerciality, Teamwork, Innovation, and Accountability.
Educational Content Design Scoped concepts, advising on design options and software parameters for online educational content development.
Multimedia Implementation Designed and implemented multimedia content for blended and online educational delivery.
UI/UX Design Created visually appealing, user-friendly interfaces demonstrating contemporary design practices.
Interactive Development Developed interactive learning resources using Adobe Creative Suite®, HTML, CSS, and JavaScript.
Quality Assurance Conducted usability testing, ensuring adherence to web standards, style guides, and quality assurance practices.
Graduate Frontend Developer (Full-time)
Feb – Aug 2020, Beijing HiRain Technologies Co., Ltd., China
UI Development Developed new UI functionality for multithreaded user-facing applications using React, Ant Design UI, Node.js, and RESTful APIs.
Performance Optimization Optimized components for maximum performance in development tools, debugging and fixing layout issues.
Agile Training Completed Agile Project Management Seminar hosted by senior project managers and co-founders.
Professional Skills
Frontend
Backend
Deployment
Design
Educational Journey
Professional Development
JavaScript Development
General Assembly | 2021
Senior Frontend Development
NetEase Cloud Classroom | 2020
University Education
Graduate Diploma of Information Technology
University of Canberra | 2019 – 2020
Double Bachelor Degree
Information Technology & Media Arts and Production
University of Canberra | 2013 – 2016
Personalities
INTP Personality Traits
Both outgoing and reserved (slightly more reserved), cautious, and focused on excellence according to the DISC Assessment.
Thirst for Knowledge
Exhibits curiosity, patience, and a keenness to learn.
Problem-Solving Approach
Maintains an open mind, actively questions, excels in problem-solving, and is collaborative, supportive, yet dominant.
Critical Thinking
Demonstrates a blend of flexibility and adaptability, paired with critical thinking that is objective.