About Me

As a seasoned Frontend Developer with over five years of experience, I specialize in building and optimizing high-performance WordPress/Shopify websites(e-commerce & non-e-commerce) and crafting dynamic applications using React. My expertise extends to strategic SEO analysis, enhancing content visibility, and integrating RESTful APIs to streamline functionality and support robust digital strategies.
I excel in designing engaging user interfaces that prioritize usability and aesthetic appeal, collaborating seamlessly with creative teams to transform concepts into user-centric digital solutions. My proficiency with advanced web analytics tools enables me to provide actionable insights, enhancing both the development process and end-user experience.
Beyond my frontend development role, my foundational skills in full-stack development allow me to tackle complex backend challenges effectively, positioning me as a versatile contributor to any tech team. Committed to professional growth, I actively engage in continuous learning and contribute to coding communities, staying ahead of industry trends and technological advancements.
Experience
Web Developer, UX/UI Designer, Technical Consultant and SEO Specialist
Tasco Sales Australia, Brookvale NSW
Aug 2022 – Current
Website DevelopmentLed WordPress platform development with custom plugins and React LMS integration with MySQL database.
Project PlanningCreated detailed project documentation using Microsoft Teams and Monday.com.
UI/UX DesignProduced comprehensive designs in Figma focusing on user-friendly interfaces.
Website OptimisationImplemented advanced optimization techniques including minification, caching and CDN integration.
SEO OptimisationConducted SEO analysis using RankMath, Ahrefs and SEMrush to drive traffic growth.
API IntegrationImplemented RESTful APIs connecting WordPress, WooCommerce and external systems.
DocumentationCreated comprehensive documentation for websites, plugins, APIs and workflows.
Graphics OptimisationMaintained strict image standards for aspect ratios, sizes and resolutions.
Technical LiaisonMaintained 90%+ client satisfaction as primary technical support contact.
Web AnalyticsUtilized GA4, GTM and conversion tracking for campaign optimization.
Web Developer and IT Support
Caronlab, North Geelong VIC
Sep 2020 – Aug 2022
Custom WordPress DevelopmentDesigned and executed custom WordPress sites with JavaScript and CSS for responsive designs.
Template and Functionality CreationDeveloped WordPress PHP templates and dynamic functionalities using JavaScript and PHP.
System and Tool IntegrationIntegrated systems like Yotpo and tools like Zapier, linking with platforms such as MailChimp.
Domain & DNS ManagementManaged domain registration and DNS via Cloudflare; hosted on SiteGround with troubleshooting support.
Website Migrations & PerformanceExecuted website migrations and optimized performance, reducing memory consumption by 25%.
Secure Payment IntegrationIntegrated secure payment systems like Braintree, set up SSL configurations, and optimized merchant APIs.
SEO Strategy & ImplementationLed SEO strategies using tools like RankMath and YoastSEO, enhancing technical SEO and web content.
Multimedia Developer (Contract / Remote)
TAFE Queensland, Southbank QLD
Aug 2022 – Dec 2022
Cultural TransformationContributed to transformation and cultural change by promoting established values of Commerciality, Teamwork, Innovation, and Accountability.
Educational Content DesignScoped concepts, advising on design options and software parameters for online educational content development.
Multimedia ImplementationDesigned and implemented multimedia content for blended and online educational delivery.
UI/UX DesignCreated visually appealing, user-friendly interfaces demonstrating contemporary design practices.
Interactive DevelopmentDeveloped interactive learning resources using Adobe Creative Suite®, HTML, CSS, and JavaScript.
Quality AssuranceConducted usability testing, ensuring adherence to web standards, style guides, and quality assurance practices.
Graduate Frontend Developer (Full-time)
Beijing HiRain Technologies Co., Ltd., China
Feb – Aug 2020
UI DevelopmentDeveloped new UI functionality for multithreaded user-facing applications using React, Ant Design UI, Node.js, and RESTful APIs.
Performance OptimizationOptimized components for maximum performance in development tools, debugging and fixing layout issues.
Agile TrainingCompleted Agile Project Management Seminar hosted by senior project managers and co-founders.
Professional Skills
Frontend
Backend
Deployment
Design
Educational Journey
Professional Development
JavaScript Development
General Assembly | 2021
Senior Frontend Development
NetEase Cloud Classroom | 2020
University Education
Graduate Diploma of Information Technology
University of Canberra | 2019 – 2020
Double Bachelor Degree
Information Technology & Media Arts and Production
University of Canberra | 2013 – 2016
Personalities
INTP Personality Traits
Both outgoing and reserved (slightly more reserved), cautious, and focused on excellence according to the DISC Assessment.
Thirst for Knowledge
Exhibits curiosity, patience, and a keenness to learn.
Problem-Solving Approach
Maintains an open mind, actively questions, excels in problem-solving, and is collaborative, supportive, yet dominant.
Critical Thinking
Demonstrates a blend of flexibility and adaptability, paired with critical thinking that is objective.