Jerry Li - Frontend/Web Developer | UI/UX Designer

About Me

5+ Years Experience

Frontend & Web Development Expert

As a seasoned Frontend Developer with over five years of experience, I specialise in building and optimising high-performance WordPress/Shopify websites (e-commerce & non-e-commerce) and crafting dynamic applications using React. My expertise extends to strategic SEO analysis, enhancing content visibility, and integrating RESTful APIs to streamline functionality and support robust digital strategies.

UI/UX Excellence

I excel in designing engaging user interfaces that prioritise usability and aesthetic appeal, collaborating seamlessly with creative teams to transform concepts into user-centric digital solutions.

Full-Stack Capability

Beyond frontend development, my foundational skills in full-stack development allow me to tackle complex backend challenges effectively, positioning me as a versatile contributor to any tech team.

Freelance Portfolio

Fly Wing USA SJD Phone Repair Ginger and Spice 926 Trades SJD Auto Bashan Dumpling Social

Experience

Web Developer, UX/UI Designer, Technical Consultant and SEO Specialist

Aug 2022 – Current

TSA OUTDOORS, Brookvale NSW

Website Development

Led WordPress platform development with custom plugins and React LMS integration with MySQL database.

Project Planning

Created detailed project documentation using Microsoft Teams and Monday.com.

UI/UX Design

Produced comprehensive designs in Figma focusing on user-friendly interfaces.

Website Optimisation

Implemented advanced optimization techniques including minification, caching and CDN integration.

SEO Optimisation

Conducted SEO analysis using RankMath, Ahrefs and SEMrush to drive traffic growth.

API Integration

Implemented RESTful APIs connecting WordPress, WooCommerce and external systems.

Documentation

Created comprehensive documentation for websites, plugins, APIs and workflows.

Graphics Optimisation

Maintained strict image standards for aspect ratios, sizes and resolutions.

Technical Liaison

Maintained 90%+ client satisfaction as primary technical support contact.

Web Analytics

Utilized GA4, GTM and conversion tracking for campaign optimization.

Projects

ZeroTech ZeroTech Optics ZeroTech NZ BushPig Shotguns ZeroTech Outdoors SkyWatcher

Web Developer and IT Support

Sep 2020 – Aug 2022

Caronlab, North Geelong VIC

Custom WordPress Development

Designed and executed custom WordPress sites with JavaScript and CSS for responsive designs.

Template and Functionality Creation

Developed WordPress PHP templates and dynamic functionalities using JavaScript and PHP.

System and Tool Integration

Integrated systems like Yotpo and tools like Zapier, linking with platforms such as MailChimp.

Domain & DNS Management

Managed domain registration and DNS via Cloudflare; hosted on SiteGround with troubleshooting support.

Website Migrations & Performance

Executed website migrations and optimized performance, reducing memory consumption by 25%.

Secure Payment Integration

Integrated secure payment systems like Braintree, set up SSL configurations, and optimized merchant APIs.

SEO Strategy & Implementation

Led SEO strategies using tools like RankMath and YoastSEO, enhancing technical SEO and web content.

Projects

Waxxxpress US Waxxxpress UK Ocean Road Australia Ocean Road USA Hydro 2 Oil Caronlab Australia Caronlab North America

Multimedia Developer (Contract / Remote)

Aug 2022 – Dec 2022

TAFE Queensland, Southbank QLD

Cultural Transformation

Contributed to transformation and cultural change by promoting established values of Commerciality, Teamwork, Innovation, and Accountability.

Educational Content Design

Scoped concepts, advising on design options and software parameters for online educational content development.

Multimedia Implementation

Designed and implemented multimedia content for blended and online educational delivery.

UI/UX Design

Created visually appealing, user-friendly interfaces demonstrating contemporary design practices.

Interactive Development

Developed interactive learning resources using Adobe Creative Suite®, HTML, CSS, and JavaScript.

Quality Assurance

Conducted usability testing, ensuring adherence to web standards, style guides, and quality assurance practices.

Graduate Frontend Developer (Full-time)

Feb – Aug 2020

Beijing HiRain Technologies Co., Ltd., China

UI Development

Developed new UI functionality for multithreaded user-facing applications using React, Ant Design UI, Node.js, and RESTful APIs.

Performance Optimization

Optimized components for maximum performance in development tools, debugging and fixing layout issues.

Agile Training

Completed Agile Project Management Seminar hosted by senior project managers and co-founders.

Professional Skills

Frontend

HTML5

Semantic structure for accessible and SEO-optimized web pages.

CSS3

Responsive layouts, animations, and visual styling.

JavaScript

Interactive functionality and client-side logic for web apps.

React

Component-based architecture for dynamic and scalable UIs.

Redux

State management for complex frontend applications.

Tailwind

Utility-first CSS framework for rapid UI development.

Backend

Node.js

Asynchronous server-side programming for scalable apps.

Next.js

Server-side rendering and static site generation for React apps.

Express.js

Framework for building robust APIs and web apps.

MySQL

Relational database management for structured data.

MongoDB

NoSQL database for scalable, high-performance data storage.

GraphQL

Query language and runtime for precise data fetching.

Deployment

Netlify

Static site hosting and serverless functions.

Heroku

Cloud platform for deploying and managing apps.

AWS EC2

Virtual servers for scalable cloud applications.

SiteGround

Managed WordPress hosting with advanced features.

Hostinger

Web hosting with integrated development tools.

GitHub Pages

Static site hosting directly from GitHub repositories.

Vercel

Frontend deployment and serverless functions platform.

Design

Photoshop

Image editing and manipulation for web graphics.

Adobe XD

UX/UI prototyping and wireframing tools.

Figma

Collaborative design for modern web and mobile interfaces.

Educational Journey

Professional Development

JavaScript Development

General Assembly

2021

Senior Frontend Development

NetEase Cloud Classroom

2020

University Education

Graduate Diploma of Information Technology

University of Canberra

2019 – 2020

Double Bachelors of Information Technology & Media Arts and Production

University of Canberra

2013 – 2016

Personality

💡

INTP Personality Traits

Both outgoing and reserved (slightly more reserved), cautious, and focused on excellence according to the DISC Assessment.

🧠

Thirst for Knowledge

Exhibits curiosity, patience, and a keenness to learn.

🔧

Problem-Solving Approach

Maintains an open mind, actively questions, excels in problem-solving, and is collaborative, supportive, yet dominant.

🤔

Critical Thinking

Demonstrates a blend of flexibility and adaptability, paired with critical thinking that is objective.