Jerry Li

Frontend Developer
UI/UX Designer
SEO Specialist
Technical Consultant
Available for WorkOpen to Collaboration

Canberra, Australia

About Me

Jerry Li Sketch

As a seasoned Frontend Developer with over five years of experience, I specialize in building and optimizing high-performance WordPress/Shopify websites(e-commerce & non-e-commerce) and crafting dynamic applications using React. My expertise extends to strategic SEO analysis, enhancing content visibility, and integrating RESTful APIs to streamline functionality and support robust digital strategies.


I excel in designing engaging user interfaces that prioritize usability and aesthetic appeal, collaborating seamlessly with creative teams to transform concepts into user-centric digital solutions. My proficiency with advanced web analytics tools enables me to provide actionable insights, enhancing both the development process and end-user experience.


Beyond my frontend development role, my foundational skills in full-stack development allow me to tackle complex backend challenges effectively, positioning me as a versatile contributor to any tech team. Committed to professional growth, I actively engage in continuous learning and contribute to coding communities, staying ahead of industry trends and technological advancements.


Experience

Web Developer, UX/UI Designer, Technical Consultant and SEO Specialist

Tasco Sales Australia, Brookvale NSW

Aug 2022 – Current

Website DevelopmentLed WordPress platform development with custom plugins and React LMS integration with MySQL database.

Project PlanningCreated detailed project documentation using Microsoft Teams and Monday.com.

UI/UX DesignProduced comprehensive designs in Figma focusing on user-friendly interfaces.

Website OptimisationImplemented advanced optimization techniques including minification, caching and CDN integration.

SEO OptimisationConducted SEO analysis using RankMath, Ahrefs and SEMrush to drive traffic growth.

API IntegrationImplemented RESTful APIs connecting WordPress, WooCommerce and external systems.

DocumentationCreated comprehensive documentation for websites, plugins, APIs and workflows.

Graphics OptimisationMaintained strict image standards for aspect ratios, sizes and resolutions.

Technical LiaisonMaintained 90%+ client satisfaction as primary technical support contact.

Web AnalyticsUtilized GA4, GTM and conversion tracking for campaign optimization.


Web Developer and IT Support

Caronlab, North Geelong VIC

Sep 2020 – Aug 2022

Custom WordPress DevelopmentDesigned and executed custom WordPress sites with JavaScript and CSS for responsive designs.

Template and Functionality CreationDeveloped WordPress PHP templates and dynamic functionalities using JavaScript and PHP.

System and Tool IntegrationIntegrated systems like Yotpo and tools like Zapier, linking with platforms such as MailChimp.

Domain & DNS ManagementManaged domain registration and DNS via Cloudflare; hosted on SiteGround with troubleshooting support.

Website Migrations & PerformanceExecuted website migrations and optimized performance, reducing memory consumption by 25%.

Secure Payment IntegrationIntegrated secure payment systems like Braintree, set up SSL configurations, and optimized merchant APIs.

SEO Strategy & ImplementationLed SEO strategies using tools like RankMath and YoastSEO, enhancing technical SEO and web content.


Multimedia Developer (Contract / Remote)

TAFE Queensland, Southbank QLD

Aug 2022 – Dec 2022

Cultural TransformationContributed to transformation and cultural change by promoting established values of Commerciality, Teamwork, Innovation, and Accountability.

Educational Content DesignScoped concepts, advising on design options and software parameters for online educational content development.

Multimedia ImplementationDesigned and implemented multimedia content for blended and online educational delivery.

UI/UX DesignCreated visually appealing, user-friendly interfaces demonstrating contemporary design practices.

Interactive DevelopmentDeveloped interactive learning resources using Adobe Creative Suite®, HTML, CSS, and JavaScript.

Quality AssuranceConducted usability testing, ensuring adherence to web standards, style guides, and quality assurance practices.

Graduate Frontend Developer (Full-time)

Beijing HiRain Technologies Co., Ltd., China

Feb – Aug 2020

UI DevelopmentDeveloped new UI functionality for multithreaded user-facing applications using React, Ant Design UI, Node.js, and RESTful APIs.

Performance OptimizationOptimized components for maximum performance in development tools, debugging and fixing layout issues.

Agile TrainingCompleted Agile Project Management Seminar hosted by senior project managers and co-founders.

Professional Skills

Frontend

HTML5
CSS3
JavaScript
React
Redux
Tailwind

Backend

Node.js
Next.js
Express.js
MySQL
MongoDB
GraphQL

Deployment

Netlify
Heroku
AWS EC2
SiteGround
Hostinger
GitHub Pages
Vercel

Design

Photoshop
Adobe XD
Figma

Educational Journey

Professional Development

JavaScript Development

General Assembly | 2021

Senior Frontend Development

NetEase Cloud Classroom | 2020

University Education

Graduate Diploma of Information Technology

University of Canberra | 2019 – 2020

Double Bachelor Degree

Information Technology & Media Arts and Production

University of Canberra | 2013 – 2016

Personalities

💡

INTP Personality Traits

Both outgoing and reserved (slightly more reserved), cautious, and focused on excellence according to the DISC Assessment.

🧠

Thirst for Knowledge

Exhibits curiosity, patience, and a keenness to learn.

🔧

Problem-Solving Approach

Maintains an open mind, actively questions, excels in problem-solving, and is collaborative, supportive, yet dominant.

🤔

Critical Thinking

Demonstrates a blend of flexibility and adaptability, paired with critical thinking that is objective.